E-Commerce 2017
13th Edition
Business, Technology, and Society (Subscription)
eISBN-13: 9780134602141
eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Text-to-Speech Compatible
Have the book read to you!
-
Offline Access
(
100% )
The publisher of this book allows a portion of the content to be used offline.
-
Printing
(
20%
)
The publisher of this book allows a portion of the content to be printed.
-
Copy/Paste
(
20% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Already purchased in store?
or
Additional Book Details
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Understanding The Vast And Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.| Sold By | Pearson Education |
|---|---|
| ISBNs | 0134601564, 9780134601564, 9780134602141, 0134602145, 9780134601564 |
| Language | English |
| Number of Pages | 917 |
| Edition | 13th |